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Helen Eriksen

Cover Stories

Why choose a career in wedding planning?

Meet helen

A lot of the joy comes from my love of design; I have always been very creative and have a real eye for detail.

I love conceptualising the look of an event and then seeing many months of hard work come to fruition at the end of the planning process.

I take real pleasure in listening to my clients, ensuring that everything about the look and feel of their wedding is right there to experience - exactly as they wanted it, on their wedding day.

Opposite Page: Cover Image by Lisa Aldersley Photography
November 2017 | HELEN ERIKSEN | 1
Dress: Caroline Castigliano. Photography: Andrew John Photography

How did you get into wedding planning?

At the end of 2013 I began to conduct detailed research into the wedding industry. It soon became apparent that there was a real gap in the luxury planning services market in the North of England. In the South, brides are spoilt for choice – there are so many luxury event planners to choose from! The lack of such agencies in the North was the motivating factor for my business model.

"I decided that if I was going to embark on a new career in wedding planning then I wanted to do so correctly and professionally."

Having worked in the legal field, which is so highly regulated, I was delighted to discover the UKAWP, which was founded for one purpose: to promote professionalism in the wedding industry.

Prior to launching, I undertook extensive training with the UKAWP. I also worked closely with one of their Regional Ambassadors, assisting her on large-scale weddings. This allowed me to benefit from invaluable event planning experience.

November 2017 | HELEN ERIKSEN | 2
Andrew John Photography

What transferable skills have you gained from your career as a Solicitor?

As a practicing Solicitor, I acquired vital time management, research and problem-solving skills. I have handled significant caseloads, carrying up to 100 cases at a time.

Meet helen

That required immense organisational skills, attention to detail and an ability to prioritise while working under pressure – all things I've most definitely employed as a wedding planner!

Working in the litigation field I have also gained invaluable technical and negotiation skills. These have proved particularly useful when reviewing and negotiating supplier contracts.

I've the added advantage in knowing precisely what contracts mean and how to make sure my clients are receiving the best possible service from their venue and suppliers!

November 2017 | HELEN ERIKSEN | 3
"The common thread between all of my clients tends to be the fact that they are time short, busy people"
Photography by Andrew John Photography

Who are your typical clients?

There's no typical client as such - as clichéd as it sounds, each of our couples are unique! They aren't always located in the UK either; we plan weddings for couples that live abroad but are looking to host their celebrations here.

Meet helen

Wherever they're located, the common thread between all of my clients tends to be the fact that they are time short, busy people. They often have hectic work schedules, which further intensifies their need for wedding planning assistance.

Our clients definitely have an appreciation for quality - with a leaning towards the luxury end of the market. That said, they aren't ostentatious, and they still seek value for money - whatever their budget may be. They also, quite understandably, have high expectations in terms of service and delivery.

November 2017 | HELEN ERIKSEN | 4

What sets you apart from other planning services?

I offer a truly unique planning and design experience and firmly believe that my clients wedding planning journey should be just as memorable and pleasurable as their wedding celebration. For me, the planning process involves so much more than putting together a team of suppliers and coordinating and managing the logistics of their event.

When I initially set up my planning business I did so with the intention of creating a completely unique and immersive planning experience.

I combine that with a flair for design, meticulous attention to detail and the highest level of client service.

November 2017 | HELEN ERIKSEN | 5

What advice would you give to any couples that are looking for design inspiration for their wedding day?

Be open minded and never rule anything out - at least initially! It's a good idea to be receptive to other people's advice and ideas. Also, start by asking yourselves: what distinguishes you as a couple.

Think about what you love doing together as a couple. What are your interests and passions? Identify them and try to incorporate some of those elements into your day.

The personal bits are so important: they can transform standard parts of your wedding day into things that become the most memorable elements of the occasion.

November 2017 | HELEN ERIKSEN | 6

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Video Credits:
Magic Pony Films
Ian Lloyd Flowers & Events
Capesthorne Hall
Atelier Bride
Leeming Brothers
Whitehouse Event Crockery
Janine Dixon MUA
Hair by Amy Deaville

"Helen was simply a delight to work with. She was patient, professional, knowledgeable and extremely dedicated. We don't believe our day would have gone half as well without her. Without doubt booking Helen Eriksen Wedding & Event Design was the best decision we made in preparing for our wedding. We can't recommend Helen and her business enough!"

Bethan & Richard, Flintshire

"We never thought of using a wedding planner until we met Helen and we are so glad that we did. Her professional yet personable style put everyone at ease at the same time getting important duties taken care of. The day was one of the most memorable of our lives and I'm really pleased we had Helen as part of it. Nothing was too much trouble, everything ran like clockwork. Thank you Helen for being part of our wedding."

Hollie & Ian, West Didsbury

"Thank you so much Helen, everthing was perfect and you did so much for us."

Sian & Johnny, Winsford

"We were both so grateful for all the help you provided in the lead up to the wedding and also on the day. We truly feel that you made our day brilliant. All our guests have mentioned how brilliant they thought you were and how calm they felt with you around. You listened to us and helped our vision come to life. We have both said that we feel that you provided excellent value for money."

Anna & Tom, Cheshire

"We could never thank you enough for all your efforts. We had the time of our lives and it wouldn't have been possible without you. You truly are a swan gliding gracefully across the pond whilst underwater the legs are paddling like mad. Everything was perfect. You will forever be our wedding fairy, we adore you."

Rachel & James, Cheshire

"We must say “Thank You” to you for the smooth running of the day and the great attention to design and detail that made both the Church and West Tower look so fabulous. So many of our guests were highly complementary and I was extremely proud! Thank you so much for all your hard work and effort."

Ian Whitelock, Father of the Bride, Lancashire

"Helen helped plan our wedding at St Paul's Cathedral in May and she did an absolutely wonderful job. The logistics were complicated and having Helen on board made my life so much easier. I felt I could enjoy the run up to the wedding and the day itself. Thank you Helen for all your help and hard work, it really paid off and we had a perfect day."

Kimberley and Scott, Ribble Valley

"From my initial meeting with Helen, she was so approachable and made me feel completely at ease. Her interest in details and plans for the day only made her organisation even more superb. I thought I was organized and after meeting Helen she completely put me to shame!

I am almost certain if you asked Helen anything she would find a way or know someone to recommend, to meet your needs. I would go so far to say that if you were planning a wedding no matter how big or small having Helen will change your life!! I would like to say I was very organised and under the impression I would be able to do anything and everything myself. However the reassurance Helen provides in knowing that all of your efforts are going to be seen on the day is indescribable. Automatically it was a huge weight off my mind at what was a particularly busy period of our life. The great thing is – SHE GETS YOU! Right from the beginning, I knew we were on the same page in terms of visual perception and design for the day.

Money cannot buy happiness/ calmness/ reassurance and seeing all your efforts being pulled together so easily and without it appearing to much trouble. You achieved everything and more Helen."

Charlotte & Jamie, Lancashire

"We enjoyed working with Helen as she introduced us to new ideas and suppliers to help make our wedding special. She was very personable and always went the extra mile to show that she cared. We felt very comfortable with Helen and found her to be very caring which was lovely for a stressing bride! The suggestions of suppliers and design ideas were great and gave our wedding the wow factor. Our confidence in Helen meant that we could sit back and enjoy the day. The service on the day was brilliant, Helen was organised and efficient and we felt very confident that all the suppliers knew exactly where to be and when. It relieved any pressure from us to leave us free to enjoy the day with our friends and family."

Alex and John, Lancashire

"Having worked with planners at weddings (I'm a photographer) I appreciate the skill that goes into planning and running a wedding successfully. I worked with Helen in December 2016 at a winter wedding, which always adds a level of complexity. She has exceptional attention to detail and was on the ball with every little detail. She's a credit to her profession and thoroughly recommended."

Phil Drinkwater, Photographer

"Tony & I would just like to say it was an absolute pleasure working with you and we can’t thank you enough for all your help and support. It was a very demanding and difficult day and you pulled it off whilst looking calm and in complete control. Thanks again and we hope to work with you again soon."

Sara & Tony - Marry Me Films

"I had the great pleasure of working with Helen last month at a very special wedding held at Peckforton Castle in Cheshire. She was extremely well organized and a great communicator, Helen certainly stood out as being top of her game. I really look forward to working with Helen again in the near future."

Peter Aust - Professional Toastmaster

"Sophisticated, distinguished and full of flare are but a few words I would use to describe Helen.

Having had the pleasure of working with Helen on a number of different events and photoshoots, I can truly say she has all the attributes one would dream of in an event planner and stylist.

She has incredible presence, and always emanates calm. This poise has the effect of soothing anyone she comes in contact with and means that in stressful situation she is invaluable. Her kindness and thoughtfulness are also key to providing those brides to be with just what they want, even sometimes before what they know what is they want!

Furthermore, whilst we were setting up our business Helen’s empathy meant she was able to understand what we hoped to create and gave us so much valuable advice. She was always so kind and supportive and we can not thank her enough for believing in us.

Finally, I see Helen as a visionary, with a crystal clear idea of what she hopes to achieve and how to get there. She is very driven and passionate, but with all the tools required to achieve what it is she seeks.

Working alongside Helen is always an pleasure and an honour, I can’t wait for the next time!"

Candice Roundell - Owner & Director of Dorfold Hall
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